Dell Alienware store activations 2023

Dell and Alienware

Creator store activations, on site and remote · 2023

Dell Exclusive Stores · Bengaluru, Kolkata, Chennai, Secunderabad · Sep to Oct 2023

• Creator meet-and-greets and 1v1s at Dell Exclusive Stores: Bengaluru (2 Sep 2023) and the Kolkata store launch (Sep 2023) on site; Chennai (9 Sep 2023) and Secunderabad (21 Oct 2023) run remotely through The Esports Club’s teams.
• The Kolkata launch also carried cosplay talent I supplied.
• Each store’s content ran as an announcement reel, a hype story, the in-store activity and a post-event vlog: 135K views and 190K impressions across Bengaluru, Chennai and Secunderabad.

Photos from this work belong to the brand and the organisers, so they are not shared here.