VWSNC-AOVIA MAVERIK
✓ COMPLETE// PROGRAMME TIMELINE · Q3 2023 TO Q2 2024
- Q3 2023A year-long programme, taken over as a junior
Four PC gaming creators plus two esports teams at the start
- ThroughoutContent calendar, end to end
Ideation to ViewSonic approval, publishing, tracking and recommendations
- Feb 2024Chennai Comic Con
ViewSonic’s cosplay talent, 17-18 Feb 2024
- Feb to Mar 2024Programme report
10M+ impressions · 5M+ views · 13K+ clicks
- Q2 2024Six creators
The roster up 50 percent
ViewSonic always-on creator programme
ViewSonic
Programme owner · Q3 2023 to Q2 2024
Year-long retained programme
// BRIEF
- Took over ViewSonic’s year-long always-on creator programme as a junior, then was given full rein.
- Grew it from four PC gaming creators plus two esports teams to six creators by Q2 2024.
- Owned the content calendar end to end: ideation, creator discussions, validation, ViewSonic approval, publishing with captions, tags and collabs, product reviews, reach and impressions tracking, and data-led model recommendations back to the client.
- Feb to Mar 2024: 10M+ impressions, 5M+ views and 13K+ clicks across the programme.
- Also supplied ViewSonic’s cosplay talent at Chennai Comic Con 2024.
50%
Roster growth
6
Creators by Q2 2024
1 year
Length
10M+
Impressions, Feb to Mar 2024
5M+
Views, Feb to Mar 2024
13K+
Clicks, Feb to Mar 2024
// PROOF
- An esports team’s ViewSonic partner announcement · Instagram, 13 Dec 2023
- A creator’s ViewSonic Gaming partnership post · Instagram, 14 Dec 2023
- ViewSonic India’s round-up of the creators’ first impressions · Instagram, 16 Jan 2024
- A creator’s collab post with ViewSonic India · Instagram, 1 May 2024
- ViewSonic giveaway reel with all six creators · Instagram, 25 Jun 2024
// MEDIA
Photos from this work belong to the brand and the organisers, so they are not shared here.
ALWAYS-ONCONTENT-CALENDARVIEWSONIC
